Budget Optimizer
Trigma.ai Omnichannel Optimization platform powered by AI-ML
algorithm provides micro - level budget allocations optimized
on incremental Sales, Reach, Frequency, Conversion and
other KPIs to grow Market Share
Budget Optimizer
Trigma.ai Omnichannel Optimization platform powered by AI-ML algorithm provides micro - level budget allocations optimized on incremental Sales, Reach, Frequency, Conversion and other KPIs to grow Market Share
Budget optimization & simulation
Web-based, Ipad compatible Platform that integrates seamlessly
with on-prem infrustructure and your media owners platforms in
the relevant and appropriate format, providing optimal investment
allocation across omnichannel, phasing of budget over time,
making the media buying process more effective and leading
to
< 10x increase in ROI
Budget optimization & simulation
Web-based Ipad compatable Platform that integrates seamlessly
with on-prem infrustructure and your media owners platforms in
the relevant and appropriate format, providing optimal investment
allocation across omnichannel, phasing of budget over time,
making the media buying process more effective and leading
to
< 10x increase in ROI
Current Promotional Budget
Allocation Challanges
Current Promotional
Budget
Allocation
Challanges
Brand Team
Fragmented Planning
Understanding which promotional channel drives Sales, Baseline Sales and optimal allocation of budget across Omnichannel portfolio to achieve business goals
Finance Team
Informed targets
Streamlined and collaborate with finance team for better sales target setting and promotional budgets approval. Take control of revenue management and Market Share growth
Insights
Driven by data & measured outcome
Robust insights on which channels impacting sales, Market Share growth, maximising effectiveness of promotinal channels and predicting sales growth
Diminishing Returns
Maximising ROI
Understand right level of spending across channels to maximize ROI and understanding efficiencies, saturation points of individual channels to reduce wastage
Portfolio Optimization
Holistic view of budget
Unified platform to aid coordination of global and local marketing teams in optimial allocation of promotional investment across poduct portfolios and geographies. Align finance, brand managers, media buyers, and local operating countries in one place
Publisher
Integration & Real time Optimization
Real-time budget simulation and optimization to generate interactive media plan in real time and aid colaboration between brand and publishers to uncover commercial opportunities
The Future of Omnichannel
Budget Optimization
The Future of Omnichannel Budget Optimization
- which product to focus on?
- uncovering opportunities to achieve sales target
- which product to focus on?
- uncovering opportunities to achieve sales target
Contact us about your Business Challenges
Contact us about your Business Challenges
Agile integration of business ready data science platform with cloud agnostic architecture.
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