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Budget Optimizer

Trigma.ai Omnichannel Optimization platform powered by AI-ML
algorithm provides micro - level budget allocations optimized
on incremental Sales, Reach, Frequency, Conversion and
other KPIs to grow Market Share

Budget Optimizer

Trigma.ai Omnichannel Optimization platform powered by AI-ML algorithm provides micro - level budget allocations optimized on incremental Sales, Reach, Frequency, Conversion and other KPIs to grow Market Share

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Budget optimization & simulation

Web-based, Ipad compatible Platform that integrates seamlessly with on-prem infrustructure and your media owners platforms in the relevant and appropriate format, providing optimal investment allocation across omnichannel, phasing of budget over time, making the media buying process more effective and leading
to < 10x increase in ROI

illustration

Budget optimization & simulation

Web-based Ipad compatable Platform that integrates seamlessly with on-prem infrustructure and your media owners platforms in the relevant and appropriate format, providing optimal investment allocation across omnichannel, phasing of budget over time, making the media buying process more effective and leading
to < 10x increase in ROI

Current Promotional Budget
Allocation Challanges

Current Promotional
Budget Allocation
Challanges

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Brand Team

Fragmented Planning

Understanding which promotional channel drives Sales, Baseline Sales and optimal allocation of budget across Omnichannel portfolio to achieve business goals

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Finance Team

Informed targets

Streamlined and collaborate with finance team for better sales target setting and promotional budgets approval. Take control of revenue management and Market Share growth

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Insights

Driven by data & measured outcome

Robust insights on which channels impacting sales, Market Share growth, maximising effectiveness of promotinal channels and predicting sales growth

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Diminishing Returns

Maximising ROI

Understand right level of spending across channels to maximize ROI and understanding efficiencies, saturation points of individual channels to reduce wastage

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Portfolio Optimization

Holistic view of budget

Unified platform to aid coordination of global and local marketing teams in optimial allocation of promotional investment across poduct portfolios and geographies. Align finance, brand managers, media buyers, and local operating countries in one place

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Publisher

Integration & Real time Optimization

Real-time budget simulation and optimization to generate interactive media plan in real time and aid colaboration between brand and publishers to uncover commercial opportunities

The Future of Omnichannel
Budget Optimization

The Future of Omnichannel Budget Optimization

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Allocate omptimal budget based on AI driven response curves & align budget levels to business goals.

Prioritize product across countries by market share and budget:

  • which product to focus on?
  • uncovering opportunities to achieve sales target

Prmotional channels, seasonality and other economic factors fuel our Marketing Mix Models to determine the optimal media combination, delivering a robust and unified media strategy for your business growth

With our advanced data-driven algorithm, you can predict growth and revenue far easier than ever before.

Align sales targets and media budget across commercial, finance and media planners. Share your media plan with third-party media owners and finance teams for increased visibility over budget allocation and approval.
illustration

Allocate omptimal budget based on AI driven response curves & align budget levels to business goals.

Prioritize product across countries by market share and budget:

  • which product to focus on?
  • uncovering opportunities to achieve sales target

Prmotional channels, seasonality and other economic factors fuel our Marketing Mix Models to determine the optimal media combination, delivering a robust and unified media strategy for your business growth

With our advanced data-driven algorithm, you can predict growth and revenue far easier than ever before.

Align sales targets and media budget across commercial, finance and media planners. Share your media plan with third-party media owners and finance teams for increased visibility over budget allocation and approval.

Contact us about your Business Challenges

Contact us about your Business Challenges

Agile integration of business ready data science platform with cloud agnostic architecture.

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    • 25 N Row, W1K 6DG, London, United Kingdom
    • info@trigma.ai
    • +44 738 438 66 66
    • © 2022 All rights reserved
    logo
    • 25 N Row, W1K 6DG, London, United Kingdom
    • info@trigma.ai
    • +44 738 438 66 66